BIZ101: Business Communications ASSESSMENT BRIEF 1

Instructions:
In this assessment, you must critically analyse each resource and justify why it would be of use
to your assignment on identifying a communication strategy within an organsiation.
In a word or excel document please provide the following:-
1. Name of the resource (i.e. Communicating in the 21st Century)
2. Type of resource (i.e. website, article, video)
3. Write a brief summary on each of your resources justifying why you think they will be
beneficial to your report.
4. Apply the five (5) reliability teststo each source.
(800 words in total for 3. and 4. +/- 10%).
5. Provide a full reference for each resource including a link, following the APA referencing
style.
Submitting Your Assessment
1. Check your originality by uploading your commentary to Turnitin.
2. When the Turnitin result is less than 20%, submit your assignment through the Assessment
submission area.

 

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Using Social Media in the Workplace to Communicate

The effectiveness of the use of social media in government communication in the UAE (Journal article).

In this article, the Darwish (2017) looks at how social media is used in the government communication in the UAE. The main aim of the article is to explore the effectiveness of the social media in communication. By examining 100 UAE government accounts that are operated by 25 entities using web-based analytical tools, the study found that social media was an important tool for communication of the stakeholders, although the level of use of social media in such communications has not blossomed.  This source is important in my current research because it shows how social media can be used as an effective tool in communication within a controlled environment like government organisations. This is article is reliable because it has peer reviewed

Constructing organizational identity on internal social media: a case study of coworker communication in Jyske Bank (Journal article).

In  this study, Madsen(2016) looked into how co-workers employed internal social media (ISM ) in constructing  the identity of their organization. By analysing 3 months of interaction among the co-workers at Danish Bank and interviewing 17 co-workers on online interactions, the study documented that co-workers effectively constructed organizational identity they discussed organizational issues through ISM. The study therefore documented the effectiveness of social media in assisting effective organizational communication, which goes beyond the normal communication to communication of pertinent issues pertaining to the organisation.  This source will be important for my study because it shows how social media sustains effective communication in an organization to an extent that it helps the employees to construct an identity for the organization. This article is credible because it is peer reviewed and has been cited severally.

When I chat online, I feel relaxed and work better: Exploring the use of social media in the public sector workplace in Rwanda (Journal Article)

In this study, the Nduhura and Prieler (2017) explore the use of social media in public sector in Rwanda, a country that is credited with fast adoption of technology in Africa.   Rwanda has encouraged the use of new technologies in all spheres of public and private work.  The study particularly investigated how employees integrate job-related and private related use of social media in their workplaces.  Through in-depth interviews with employees, the study found out that social media was increasingly becoming a central tool in most public institutions in Rwanda and it was strategically employed to various activities like arranging and sharing meetings, personal communication, work replaced communications, and others.  Although it had the potential to distract employees, the study found that employees always found a genuine way to reconcile work-related and private use of social media.  The findings of this study are important for the current study because they shows how employees can use social media for organizational and personal communication effectively. The article is credible because authors have authority of affiliation to top universities, it si peer reviewed, and has been cited severally.

Integrating social media into the workplace: A study of shifting technology use repertoires (Journal Article )

In this research, Walden (2016) looks at the effect of use of social media in the workplace. This study was carried on the background of research evidence showing that people are spending more time on social media compared to other communication technology, but there is less research evidence on how people use social media in different contexts. By interviewing 29 participants, the study found that social media is a part of the organizational media use routines, though it possess the risk of disrupting employees in their work and threatens personal privacy.  Therefore the study concludes that though social media plays a critical role in organizational communication, it distorts work-life balance. This source is therefore important in the current study because it shows possible negative effects of social media use in the workplace. The article is credible because it is peer reviewed and has been cited severally.

Bringing technological frames to work: How previous experience with social media shapes the technology’s meaning in an organization (Journal Article)

In this study, the Treem, Dailey, Pierce, and Leonardi (2015) show how technology is interpreted in the workplace and how this influences it use. In reference to the social media, the study investigated how individual’s experience with social media previously influences how they perceive its use in the workplace. Through in-depth interview of 58 employees in an organization that implemented enterprise social media (ESM), the study documented that individual’s frame regarding social media is established through activities that are outside the workplace. This varies with age, and level of use. This source is important in the current study because it discusses some potential factors that may limit effective use of social media in the workplace for communication based on how individuals have interacted with it in private settings. The article is credible because authors are affiliated to top universities, it is peer reviewed, and has been cited several times in other studies.

 

References

Darwish, E. B. (2017). The effectiveness of the use of social media in government communication in the UAE. Journal of Arab & Muslim Media Research, 10(1), 41-63.   Retrieved from http://web.a.ebscohost.com.ezproxy.laureate.net.au/ehost/detail/detail?vid=0&sid=b57b1f8a-460f-4b07-ad7e-bcfec8758b94%40sessionmgr4008&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=ufh&AN=124253104

Madsen, V. (2016). Constructing organizational identity on internal social media: a case study of coworker communication in Jyske Bank.  International Journal of Business Communication, 53, 2, 200-223. Retrieved from http://web.a.ebscohost.com.ezproxy.laureate.net.au/ehost/detail/detail?vid=0&sid=960dc101-f3f1-44e3-9139-6933609f3394%40sessionmgr4009&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=ufh&AN=113843852

Nduhura, D. & Prieler, M. (2017). When I chat online, I feel relaxed and work better: Exploring the use of social media in the public sector workplace in Rwanda.  Telecommunications Policy, 41(7/8), 708-716. Retrieved from http://web.a.ebscohost.com.ezproxy.laureate.net.au/ehost/detail/detail?vid=0&sid=e633d87d-c14e-4a93-b5d0-23746e02a420%40sessionmgr4008&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=ufh&AN=125059568

Treem, J.W., Dailey, S.L., Pierce, C.S. & Leonardi, P.M. (2015). Bringing technological frames to work: How previous experience with social media shapes the technology’s meaning in an organization.  Journal of Communication, 65(2), 396-422.   Retrieved from  http://web.a.ebscohost.com.ezproxy.laureate.net.au/ehost/detail/detail?vid=0&sid=c26e17d6-d436-4603-9c00-234420e3673f%40sessionmgr4006&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=ufh&AN=102012852.

Walden, J.A. (2016). Integrating social media into the workplace: A study of shifting technology use repertoires. Journal of Broadcasting & Electronic Media, 60(2), 347-363.  Retrieved from http://web.a.ebscohost.com.ezproxy.laureate.net.au/ehost/detail/detail?vid=0&sid=96d884e9-d473-4f11-9777-82cbf7c24841%40sessionmgr4009&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=ufh&AN=116269126